Welcome to FENTY University. An exclusive PUMAxFENTY Launch Event set to open its doors at The Key @ Foot Locker 542 George St, Sydney on Thursday 28th September to Sunday 1st October.
Hot off the heels of New York Fashion Week, the Fenty University collection takes classic school uniforms and dismantles them. “I wanted different silhouettes, I wanted small silhouettes, I wanted huge silhouettes, I wanted color, stripes, plaid; I wanted to play around, and I felt like a back-to-school theme was the best way to do that.” @badgalriri on the latest FENTYxPUMA collection.
Are you ready to be schooled? Don’t miss this immersive 4 day launch.
Jordan 1 Retro High Flyknit 'Banned'
The Retro game has just hit new heights as, over three decades on, the 1985 OG is remastered with today's innovation and advanced tech. Born is the Jordan 1 Retro High Flyknit 'Banned' ft. full Nike Flyknit construction and Air cushioning with a definite nod to the heritage of it's OG predecessor.
That's a Wrap
Sneakerheads: An adidas EQT Mask Exhibition by Freehand Profit wrapped up on Sunday. The 8 day celebration of creative curation, was an immersive experience bringing the work of California based artist Gary Lockwood to Aussie shores. The detailed masks were all handcrafted using the adidas EQT, available now in store and online.
Ben Simmons Hits Bourke St
The FL Striper Team are super pumped for the fast approaching NBA launch as Ben Simmons attended a Q&A at our Bourke Street store. Get ready for something BIG FL-fans.
Sneakerheads: An adidas EQT Mask Exhibition by Freehand Profit
Sydney listen up. Sneakerheads: An adidas EQT Mask Exhibition by @freehandprofit is heading to The Key @ Foot Locker 542 George St.
Immerse yourself in Cali based artist Gary Lockwood's masterpieces. Running for 8 days only - Thursday 24th to Sunday 27th August and Thursday 31st August to Sunday 3rd September.
Look out Miranda... If you missed out on the super fresh triple white NMD R1 Primeknit 'Japan', then get excited!! We have a restock in limited pairs hitting tomorrow, Thursday 17th August. Men's sizes 8-12. 8AM open at FL Miranda
Pharrell Williams Tennis Hu
The Trefoil team are once again re-imaging the sneaker game. Inspired by a true OG, the adidas Originals Tennis HU remixes classic Stan with bold Pharrell, The result, Pharrell William's first ever signature sneaker, hitting Foot Locker stores in three colourways on August 10. Find full release info - here
Big grins on the faces of Dante Exum fans who came to meet the man himself and capture their best dunk move on still motion technology. The set up was the kind of thing you can’t do at home (unless you’re a tech head and/or Dante is your brother) and we were relieved that nobody knocked over the 25 cameras capturing the impressive moves.
Until next time Dante, we wish you well in the upcoming season and once again, thanks for the company.
Check out the event on our Facebook page for the live cross.
Dunk with Dante
Sydney we've got a surprise lined up this Saturday as Utah Jazz's Dante Exum returns. @adidashoops will exclusively pre-release the Crazy Explosive at George St on Saturday 22nd July. Don't miss the chance to get your hands on this hardwood heat, with the first 30 to buy receiving a unique meet and dunk experience with Dante.
Not satisfied? Dante will continue with a fan signing between 1:45pm and 2:30pm on the day.
Don't miss your chance to be a part of the action.
Puma x Fenty Fur Slides
Rihanna is returning with romance and granduer as the Puma x Fenty Fur Slides launch on Thursday 13th July. Releasing in select stores the lux fur design in two new oppulent colourups, cool blue and bay, make a bold statement of romance for any ladies lucky enough to get their feet in a pair.
Harden 1 'NightLife'
adidas have teamed up with 'The Beard' himself to release four limited drops of the Harden 1 Uncaged, his off season silhouette. Exclusive to Foot Locker globally, the Harden 1 Uncaged 'NightLife' was the first release; it landed in stores Saturday 1st July and is now available online. The release dates of the remaining three releases are still to be announced by James on his social channels - so stay tuned.
Jordan V 'Flight Suit'
Taking inspiration from the WWII fighter planes the Jordan V silhouettes' distinct lines and iconic shark-mouth features throw a nod to the act of flight. Continuing the celebration of off-court air prowess, the Jordan V 'Flight Suit' dons a plush red-suede colourup. Shouting louder than its eye-popping colourway, this footage is loaded with history. The Jordan V 'Flight Suit' hits select stores on Saturday 1st July..
Yeezy Boost 350 V2
Yeezy drops bring with them epic anticipation, as information slowly leaks. It is confirm the adidas Yeezy Boost V2 white/core black-red, coined the 'Zebra' is hitting Foot Locker stores this week. Kanye's creation has taken the world by storm with the V2 fts. a Primeknit upper, mirrored 'SPLY-350' mark and distinctive center stitching, and heel tab. Follow our social media channels as we announce full release info.
Jordan 7 Pure Money
Year after year, MJ ruled the US and international bball arena and his journey preserved by the history of Jordan. First released in 1992, the Jordan 7 is synonymous with His Airness’s journey of hardwood domination, as initial glimpses of his greatness rose. On Saturday 3rd June the Air Jordan 7 returns in an epic Pure Money colourway.
It was Nike’s first icon and it has held a part in our hearts ever since. From the big screen to the stage, all the way to the street. The Nike Cortez has dominated all realms and this year we celebrate its’ monumental 45th anniversary. Releasing Tuesday 30th May in three iconic colourways.
Puma Fenty Jelly Slide
Puma have bought females to the forefront and our sneaker loving ladies have lapped it up. Rihanna has had a huge part to play as she continues to evolve her edgy FENTYxPUMA collection. The latest release see the RiRi treatment applied to slides, resulting in the Puma Fenty Jelly Slide in three colourways - releasing Thursday 25th May.
Bourke St Opening
Taking over Bourke St Mall with a performance by home-grown Aussie talent, Remi we celebrated the opening of our latest flagship store in Melbourne on Saturday. The newest store in the fleet is the ultimate sneaker destination complete with an adidas a-standard, Puma Lab, Converse Prime and a House of Hoops by Foot Locker commanding attention on its own first floor level.
Air chasers had launch day redefined as Nike took over ‘The Key @ 542 George’ with an unsurpassed activation. The immersive experience saw Nike fans learn, trial and purchase the newest Nike innovative silhouette the Nike Air Vapormax.
George Street Opening
The much anticipated 542 George St opened its’ doors in Sydney today. The new-mega store had sneakerheads and celebration junkies alike lining the streets to get a taste of the action, including performances by local talent, 10 epic sneaker re-releases, free hotdogs and slushies, NBA 2KSports battles and an appearance by the Sydney Kings. But it was the store itself that stole the spotlight loaded with an adidas a-standard, Puma Lab, Converse Prime, House of Hoops and the new activation zone ‘The Key @ 542 George’.