A history of the adidas YEEZY BOOST
The adidas YEEZY BOOST line is a series of shoes designed by rapper Kanye West in collaboration with adidas.
The first model in the series was the YEEZY BOOST 750, which initially debuted on February 28, 2015, in NYC only. It was a mid-top sneaker in a grey/white colorway, and it was sold out within 10 minutes. A second release of the YEEZY BOOST 750 shoe saw the launch of an all-black colorway which hit stores on December 19th, 2015. It was followed by a grey/gum colourway which released on June 11th, 2016 - this release saw the addiction of a glow-in-the-dark gum outsole and featured improved materials such as higher quality suede and leather. The latest Yeezy Boost 750 “Light Brown” released on October 15th, 2016.
Released on June 27, 2015, the YEEZY BOOST 350 was Kanye West’s second model developed with adidas Originals. The limited release sneaker was exquisitely designed featuring beautiful yet simple materials. Primeknit, premium leathers, and a full length BOOST™ midsole were combined into a moccasin style construction that transcended current sneaker trends. The first colourway was a white and grey "Turtle Dove" color scheme, followed by an all-black "Pirate Black" version, an olive-green "Moonrock" version, and a light-brown "Oxford Tan" one.
The third model in the YEEZY line is the YEEZY 950 Duckboot, a cordura upper boot with suede details and a thick groovy sole. The shoe was released in all previous YEEZY colour schemes, including an additional "Chocolate Brown" variant, and was the most expensive YEEZY model so far, with a retail price of $585.
The most recent model in the YEEZY BOOST family is called the Yeezy Boost 350 v2, a low-top model most famous for its coloured stripe and the words “SPLY-350” on the upper. Originally released on September 24, 2016, its design is based on that of the YEEZY BOOST 350, with a few tweaks and changes. On November 23, 2016, three new colorways released: "Copper", "Green", and "Red". The "Core Black/Core White" version followed on December 17, 2016.
After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the second adidas + KANYE WEST release of 2017 sees the model return in a cream / white colourway, releasing globally on April 29th in both adult and infant sizing.
Sneakerheads should be aware that this drop will only be available in-store.
Note that it won’t be based on a first come, first served basis, and therefore camping inside and/or outside of the store will not help you to secure a pair.
Foot Locker reserves the rights to suspend this initiative at any moment in case it will not be able to guarantee adequate Health and Safety conditions during such initiative or if the event will disturb the activity of the stores.
Please continue reading for full details.
The product will officially be launched in-store on Saturday 29th April 2017. However to make sure the sale of the product in-store proceeds smoothly, Foot Locker has organized a pre-registration on Monday 24th and Tuesday 25th April 2017 at the selected stores below.
FOOT LOCKER NETHERLANDS (1214) KALVERSTRAAT 100 – 106, AMSTERDAM, NETHERLANDS
FOOT LOCKER UK (4198) 283 OXFORD STREET, LONDON, GB W1C2DN GREAT BRITAIN
FOOT LOCKER ITALY (6230) CORSO VITTORIO EMANUELE 24/28, MILANO, IT 20122, ITALY
FOOT LOCKER SPAIN (7226) C / PRECIADOS 6, MADRID, SPAIN
FOOT LOCKER FRANCE (5277) 4-6 RUE PIERRE LESCOT (LES HALLES) FRANCE
FOOT LOCKER GERMANY (3255), TAUENTZIENSTRAßE 18A, 10789 BERLIN, GERMANY
FOOT LOCKER GERMANY (3256) NEUHAUSERSTRASSE 43, MUNCHEN, GERMANY
FOOT LOCKER GERMANY (3195) ZEIL 83, FRANKFURT, 60313 GERMANY
FOOT LOCKER SPAIN (7107) AVENIDA PORTAL DE L’ANGEL, 6 BARCELONA, SPAIN
FOOT LOCKER AUSTRIA (8102) MARIAHILFERSTRASSE 104, VIENNA AUSTRIA
From store opening on Monday 24th April until the close of trade on Tuesday 25th April 2017, sneakerheads will be able to visit one of the Foot Locker stores listed above during store opening times to register for a chance to purchase the exclusive adidas YEEZY BOOST 350 V2 in the Cream/White colourway.
Look out for the dedicated adidas YEEZY promo team, who will be stationed at the dedicated registration area.
To register, you will be required to submit your name, email, address, date of birth, contact number and shoe size.
After the registration has closed, verification will be undertaken by an independent third party*.
Successful registrants will be selected based on the sizes available and will be contacted by the email address and mobile number via text message given at time of registration by 23:59 CET on Friday 28th April 2017.
Only selected registrants will be notified. If you have not received both an email and text message from us, containing a unique code, then unfortunately you have not been selected. Please make sure that you check your spam, trash and junk boxes!
Selected registrants will be informed of where they will have the opportunity to purchase the product on Friday 28th April.
It is important that you bring the confirmation email (printed or on the phone) and text message with you and photographic ID (i.e. passport or driver’s license).
OTHER IMPORTANT TERMS
Limited to one entry per person for adult sizes and one entry per person for infant sizes. Multiple entries with multiple size preferences and contact details within these categories will be disqualified.
Once submitted, the entry is final and no changes of any kind may be made.
Entries are non-transferable.
Purchase of the product is strictly limited to one adult and one infant pair per customer (2 in total).
The product will be sold at full price. No discount applicable.
Foot Locker will not be responsible for any failure to comply with above terms if such failure arises from any cause which is beyond our reasonable control.
Foot Locker, adidas and Promo Veritas employees are prohibited from purchasing the product via the pre-registration mechanic during this period.
*An independent third party, Promo Veritas, will be handling entry data and will select the successful registrants fairly and randomly. Foot Locker will not be involved in the selection process in any way.
By entering the pre-registration, entrants consent to Promo Veritas, Foot Locker and their respective agents, associated companies, and subsidiaries storing and processing entrants’ personal data for the purpose of: carrying out this pre-registration; analysing effectiveness and response to the pre-registration; and for market and quality control analysis. Such processing will include the transfer of entrants’ data from the entrant’s country of residence to the Foot Locker’s agents in the Netherlands.
Promo Veritas, Foot Locker and their respective agents, associated companies, and subsidiaries, may wish to retain entrant’s data in order to contact entrants, by any means of communication, and advise them of future promotions and pre-registrations; the Foot Locker’s products; or in order to perform market or quality control analysis. If entrants wish to receive such contact they must tick the appropriate box on the entry form.
All entrants give hereby, by means of participating in the pre-registration their consent to the use of this data.
Entrants have the right to consult and request rectification of their personal data as held by the Foot Locker. Requests for same must be made to the Foot Locker at the address at the end of these rules.
Except in the event of negligence, fault or deliberate acts or omissions on the part of the promoter or its agents, Promo Veritas and/or Foot Locker do not accept responsibility for any entries lost, damaged, corrupted, delayed, quarantined, or not received by the promoter, whatever the cause; and Promo Veritas and/or Foot Locker are not responsible or liable for any technical, hardware, software, server, website, or other, failures or damage of any kind.