Lacoste was born on the tennis court. Founded by René Lacoste in the 20’s, the Crocodile brand has been at the origin of many innovations throughout the years and is still today revered as the ultimate symbol of functional elegance.
A pioneer called René Lacoste
René Lacoste is one of the most dominating tennis players of all time. Number one in the world in the 1920’s and 30’s, Lacoste’s style was revolutionary and his perfectionist approach to the game was praised by his peers, the press and the public. René Lacoste was all class on the court and a genius outside of it, an inventor whose main concern was to improve his game by any means. He invented the tennis ball machine, which was still relevant decades after his inception, and quickly became obsessed by finding a new tennis clothing style, far from the superfluous, traditional long sleeved and overweight garments players would wear.
Birth of the Lacoste icon
As a result, the first Lacoste polo was created. Short sleeved and made out of a light piqué fabric to enhance freedom of movement, that single piece of clothing changed the game forever. Soon everyone was wearing Lacoste polos on the courts and the iconic Crocodile logo’s legend grew exponentially within a few years of its origin. The story behind that logo ties back to René Lacoste’s nickname: The Alligator, a nickname that nods to his playing style: focused, sharp and lightning fast! Almost a century later, the Lacoste Crocodile is still synonym with performance, class and an endless thirst to create and to come up with innovative designs.
Lacoste is everywhere nowadays and has grown to be one of the most recognizable fashion brand in the world. More relevant than ever before, Lacoste’s current collections still carry that unique elegant touch that made the brand famous. Lacoste sneakers are probably your best option if you are looking for classy yet casual shoes. Part haute-couture, part performance driven, today’s Lacoste creations are made out of the finest materials, showcases clean designs and are renowned for their sheer brilliance. Still sponsoring many sports legends and events across the world, Lacoste has however transitioned smoothly from a court-only brand to a legit streetwear label and Foot locker is proud to feature Lacoste within its range of products, including many exclusive renditions of some of the brand’s most popular designs. Discover Lacoste at Foot Locker by browsing the collection below!