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    New Balance: Shoes for stylish sports fans


    Born to Run – that’s New Balance’s motto. Shoes for athletes and urban style fans – a combination that’s made their sneakers popular all over the world!


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    Flashy neon colours, stylish details and of course, the unmistakeable “N” on the side – New Balance is an essential part of sport, just like a running shoe needs its flexible sole. And, while we’re on the subject of running shoes, NB doesn’t just feature impressive style - but also has even more impressive, high tech features to make your run go even smoother. Grip, stability, and comfortable damping as you run: it’s amazing what today’s trainers can achieve! At Foot Looker, you’ll find the latest models in the hottest collections, as New Balance continues to reinvent itself and its sneaker collections, adding surprising, sleek silhouettes and crazy materials to create the ultimate shoe for men and women.

    Sport meets Style at New Balance

    It’s hardly possible to imagine the sporting scene without New Balance. On popular jogging trails, in the gym, or simply on the city streets – you can’t do without the cool “N.” NB has enjoyed cult status among fans of cool sneakers for years – and the brand absolutely deserves its reputation! The label from beautiful Boston bases its designs on the latest trends, but always remains true to its roots while doing so – and those roots translate to the idea that we are born to move.

    High tech innovations for your run

    Injected IMEVA and REVlite inserts, VAZEE, Fresh Foam and more – is it all Greek to you? New Balance fills its sneakers to the brim with the latest technologies to help you achieve a personal best, again and again. Above all, innovative sole structures are a hallmark of the brand. An injection moulded foam sole has the twin benefits of powerful damping, combined with low weight. And the lower the weight of the shoe, the better it feels when you run in it. Further features, such as the integrated roll bar in the sole or a foam insole provide support and stability while running.

    A showy look that attracts everyone’s attention

    It’s not just what’s inside the New Balance sneakers that counts. The eye-catching look is another hallmark of their trainers, with bright colours in crazy combinations – that’s what style’s about. From neon to pastel, greyscale to contrasting black and white, yellow, blue, red or bright pink – the offset “N” on the side is never overlooked. Deconstructed models play with the logo and might emboss it into the upper – a sophisticated look that will appeal to men and women alike.

    New Balance: a forward-looking corporate culture

    New Balance’s mission statement is also something to be proud of: “New Shoes for a New Age!” The company’s commitment to sports and training is dazzling, and the company is well known for its support of unknown, yet promising athletes. However, even on a small scale, NB wants to put a spring in our step – and manages to achieve this with its flawless range of ultra-trendy, totally functional trainers! Sustainability is another major theme for New Balance, as environmentally friendly initiatives and social responsibility play a major role in the new collections in particular.

    New Balance shoes at Foot Locker

    The world should never stop moving, which is why New Balance creates fresh new looks to help make men and women fit for their next personal best. It goes without saying that their trainers are also there for you when you’re just wandering around town – with everyone staring at your awesome shoes. Unique versions in stunning, bright colours meet the latest innovations in running technology, and at Foot Locker you’ll find your personal dream partner for your next training session. Because, after all, sport only really starts properly with the right shoes on your feet!
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