Foot Locker, PUMA and Red Bull BC One
Foot Locker Europe has proudly teamed up with PUMA and the world's most iconic B-Boy battle; Red Bull BC One.
Red Bull BC One is the most important one-on-one B-Boy competition in the world. Every year, thousands of dancers across the globe for a chance to represent at the World Final. Sixteen B-Boys will earn the right to enter into an all-out battle on the Red Bull BC One stage, but only one will be crowned the champion.
B-Boying, or breakdance as it's referred to by the media, but rather breaking within the scene, is a style of dance that originated on the streets of NYC in the late 1970s. It’s one of the four pillars of Hip Hop culture along with DJing, MCing and Graffiti Art. Over the years, B-Boying has grown into a rich and vibrant scene, with active communities stretching across every corner of the globe. Each year, top dancers and crews continue to push the limits of breaking, evolving it into an art form unlike any other.
B-Boys are judged according to their artistic skills, choreography, innovation and character. The one-on-one battle format lets B-Boys show not only their mastery of the B-Boy essentials– toprock, downrock, power moves and freezes– but also their overall style and individual expression.
It’s no secret that some of the most groundbreaking dancing today can be seen on the stage of the Red Bull BC One, as each year the competition gets tougher and dancers seek new ways of movement to outdo their opponents, all the while influencing the next generation of B-Boys. Today, Red Bull BC One belt remains the most coveted prize in B-Boying in the world.
Back in the 1980’s, breakdancing and hip-hop entered the mainstream and PUMA Suedes came along for the ride. This connection to B-Boy culture still remains.
Until today, the PUMA Suede’s influence in the b-boy world is still strong. Many of the current top dancers in the world rock their Suedes with pride. Throughout the years, the PUMA Suede’s looks have remained exactly the same. Besides the occasional change of materials, laces and collaborations, the shoe still looks exactly the same from the day it was introduced to the world in 1968. But the use and application have evolved over the years. From a basketball shoe, to the b-boy’s favorite pair, and now even skaters are seen using them. A classic, stylish, practical, and versatile pair.