HOUSE OF HOOPS TRUCK
Follow all the action from the House of Hoops Truck right here.
FEB 16 – 18
APR 19 – 26
Melbourne Streetball Madness / Battle Force
Next up, the House of Hoops Truck rolled around for the Streetball Madness tournament to offer the teams an athlete exclusive zone as they prepared for Battle in the preliminary rounds.
One week later we shut down Battle Force to pre-release the highly anticipated Kyrie 5 'Taco', and in partnership with 2kSports we gave spectators the ultimate gamers lounge experience.
Jordan Concord XI Launch
The House of Hoops Truck transformed itself to celebrate the Jordan XI Concord launch at Foot Locker's Bourke St Mall in Melbourne. Polaroids were captured on the day to ensure the launch moment would live on for those lucky enough to cop their pair.
All Star Weekend
We took over the Fed Square in the heart of Melbourne to bring the city all the live action from NBA All Star Weekend. Every match was streamed on the big screen, plus there were comps and product drops direct from the House of Hoops truck for the fans.
Nike Adapt BB Draw
For the recent Nike Adapt BB launch draw, the HoH truck rolled into two secret locations in Melbourne and one in Sydney. Those savvy enough to find the truck were rewarded with bonus entries into the Adapt BB draw, powering their chances to win.
USAB descends on Melbourne
With Team USA in town to play the Boomers, the House of Hoops Truck pulled up outside Marvel Stadium in Melbourne to deliver #HOHtruck fans with free merch, pizza and a custom playing court.
NBA stars Myles Turner (Indiana Pacers), Joe Harris (Brooklyn Nets) and Phil Handy (LA Lakers Assistant Coach) joined Boomers players on court to mingle with fans and award competition winners.