AETHER (pronounced EE.THUH) in Homeric Greek means 'pure, fresh air' or 'clear sky'.
In Greek Mythology, Aether was thought to be the pure essence that gods breathed, filling the space where they lived and analogous to the air breathed by mortals.
Aether was known in ancient science as the fifth element after earth, water, air and fire: the material that fills up the universe beyond earth.Read more
After spending many years working in retail, co-founder Adam Sugiarto discovered a gap in the sneaker cleaning market: a lack of environmentally conscious products and domestic supply.
Australian consumers did not have access to sneaker cleaning products or services that are reliable and readily available, as many of such brands are based overseas.
After years of research, Aether was developed. Aether's key offering is its premium Australian sneaker cleaner which is biodegradable and environmentally friendly. Using coconut extract as its base, the Aether sneaker cleaner does not contain any harsh chemicals or abrasives.
Aether is proudly founded here in Western Australia by three brothers.