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    Adidas, clothing and shoes for sports and lifestyle

    Since 1949, adidas has been at the forefront of sportswear, helping fashion meet function. Their shoes are designed to offer comfort and support even under the toughest circumstances — while looking great the whole time. 

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    The adidas Ultraboost has been the next evolution in this process. It was designed with a singular goal in mind: to be the best running shoe ever made. Since its debut in 2015,  Ultraboost shoes have established themselves as a firm favourite among men, women and children alike, both for their performance capabilities and for the unique style the Ultraboost offers. It’s even attracted celebrity fans such as Kanye West! 

    Today you can buy the adidas Ultraboost in Australia, where it’s established a devoted fan base — evidence that the Ultraboost is among adidas’s greatest successes.

    What is “Ultraboost”?

    Ultraboost” refers to adidas’s unique Boost technology, which is incorporated into the shoe’s midsole. Made from hundreds of foam capsules welded together, Boost technology is notable for delivering more energy return than EVA rubber — the previous standard for midsole technology. Since its debut in 2015, this technology has been revised a number of times to create the current iteration, the Ultraboost

    What’s so special about adidas Ultraboost?

    The adidas Ultraboost was specifically created to be the best running shoe ever made — a lofty goal, even for an established athletic company like adidas. But by combining a variety of technologies such as the Boost midsole, a Primeknit upper and the company’s patented Torsion Bar, it’s clear that adidas is paving the way for the future of running shoe design. 

    Such innovation has translated into tangible results too. In 2014, Kenyan runner Dennis Kimetto wore shoes featuring the Boost midsole technology for the Berlin marathon and shattered the previous world record by 26 seconds!

    How long do Ultraboost shoes last?

    The lifespan of your adidas Ultraboost will depend on a number of factors, including whether they are worn for fashion or athletic purposes, and how well you care for them. 

    However, adidas Ultraboost are designed to be highly durable and withstand considerable wear and tear. No matter your reasons for donning them, you should find the Ultraboost to be a long-lasting shoe that’s fit for purpose. 

    Are Ultraboosts really that comfortable?

    Ultraboost shoes are designed to be comfortable no matter the circumstances that you’re wearing them in, be it running, playing sport or simply looking your best for a night out. The Boost midsole technology is created from hundreds of foam capsules melded together, providing you with a shoe that’s as comfortable as it is responsive in high-action situations. 

    Can I buy adidas Ultraboost shoes from Foot Locker?

    Yes! You can easily purchase Ultraboosts online here at our website. At Foot Locker, we’ve got a great range of Ultraboost styles available. Additionally, we stock a wide range of other adidas styles which are available for men, women and children, so you’ll be sure to be able to find the right shoe for your needs.